the cabi blog

behind the scenes of #cabiBloggerDay

June 8, 2017

Last month, we had the pleasure of hosting our 3rd Blogger Day with eight fashion and lifestyle bloggers from around the country. Get a behind-the-scenes look at the fun-filled day in the video below!

The ladies arrived at our LA-based cabi Home Office bright and early and were greeted with a champagne toast (complete with OJ for mimosas, of course!). After a few obligatory selfies, we kicked off our day with a family-style breakfast hosted by Katie Malone, our VP of Marketing & Events, and Kimberly Inskeep, cabi’s President & Chief Culture Officer, who gave our guests an inside look into how cabi began in a living room and evolved into the international brand it is today.

cabi Clothing | Blogger Day Recap

From there, we joined the Design Team for a sneak peek of our Fall 2017 Collection. The ladies even got to see some of the mood boards that inspired the Collection—what a treat! Next, Executive Creative Director Daniele Trussardi gave the ladies a behind-the-scenes look at how our magazine, the Notion and Look Book come together (complete with insider secrets from our photo shoot in London!).

cabi Clothing | Blogger Day Recap

We had one final stop before lunch where Emily Sanders, our Director of Brand Messaging & Content Strategy, gave an overview of The Heart of cabi Foundation and W.E are cabi Program. What a fun-filled morning!

cabi Clothing | Blogger Day Recap

By now our stomachs were grumbling and it was time for lunch. The table was set with a picture-perfect tablescape, adorned with the season’s favorite flower, pink peonies, and Jaipur-printed napkins to match. After filling our bellies with the delicious spread and swapping stories, the ladies were ready for a taste of the cabi Fashion Experience, but not before snapping a few silly photos in our photobooth.

cabi Clothing | Blogger Day Recap

To end the day on a high note, the ladies had a personal styling session with our Fashion Director Becky Jantzen and a professional photo shoot with Daniele (#jealous).

cabi Clothing | Blogger Day Recap