When cabi was created 20 years ago, what began as a hunch that friendships matter has turned into a belief that friendships are the means to live the lives we were created to live. And so, we crafted our company to make friendships both how and why we do business through our creed of “affecting lives through relationships.” And as Stylists have taken time to really see and serve women through fashion, enduring friendships for thousands upon thousands of women have taken shape. Friendship matters, and for so many clients, Hostesses, and Stylists, cabi is where they find it.
In conversations I have with other business executives, I often hear them marvel at the longevity of our Stylist community and the loyalty of our Hostesses and clients. When asked for an explanation, I of course point to our business model and the consistent desire to refresh wardrobes, but the ingredient they never expect to top the list is friendship. A big reason our Stylists stay is because of the friendships they’ve built with the women they serve and their fellow Stylists.
We’ve recently had the joy of partnering with friendship expert Shasta Nelson who, in her book Friendships Don’t Just Happen, says “female friendships matter to our health and happiness almost more than anything” and that many studies show “friendship has an even greater effect on health than a spouse or family member.” The medical world confirms the dramatic impact friendship has on our mental health, our cardiovascular and immune systems, and even increasing our IQs.
So, building friendships is one of the most important skills for our health, happiness, and success, yet with women busy with work and family, shifts to digital “connection,” and the pandemic intensifying loneliness, we have a crisis of far too few friendships in our world.
Here at cabi, we create environments and opportunities for the friendships the world desperately needs to flourish—and that leads to boundless flourishing in all aspects of life. When we show up believing friendship matters, not only to our lives but to the lives of everyone we encounter, we show up differently. And what might feel like small-scale shifts on our part could end up helping to solve a major health crisis in our world, all while helping each of us fulfill the dreams we’re seeking. As we look toward the goodness of the next 20 years of cabi, we’re more committed than ever to finding ways to bring women together…in friendship.