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When a company’s mission is truly realized

Kimberly Inskeep founders
Kimberly Inskeep

We fundamentally believe women have not only a deep desire to connect in relationship, but a great gift for it. We’re relational connoisseurs. We have a unique way of connecting—of affecting lives. And we believe this drives not only our success in life, but also our fulfillment.

Cabi was created through the belief that when we’re in relationship with each other, we’re better—whether doing life together, simply helping each other explore our personal style, or building businesses alongside each other. We believe connection helps women step into a place of greater confidence; add in a killer outfit and we can get ready for the day feeling like our truest selves, able to bring our greatest contributions to others and the world.

Simply put, we believe clothes can change lives.

Cabi offers the sweet spot of connection, confidence, and convenience through best-in-class technology. And you're invited—because we believe our true style is discovered when we’re connected.

Katie Malone Signature
Katie Malone Chief Executive Officer @katiemalone_cabi

Read more from our CEO in our seasonal Magazine, the Notion

In the Notion by cabi Issue 16, Spring 2023, Kimberly Inskeep, Executive Chairman explains why being part of an extraordinary community makes us more resilient in difficult times and heightens the celebration in good times. She dives into a special Q&A session with Katie Malone, cabi’s new CEO, and shows how cabi can move into new realms of significance. Believing community defines your significance, how will you lean more into your relationships this season? When you do, the lows you inevitably encounter will be more bearable, even redeemable, and the highs will give you a glimpse of heaven.

Notion Magazine
Katie Malone

Katie Malone
Chief Executive Officer

Syd Ryan

Syd Ryan
Chief Culture Officer
& Co-Founder

Cheryl Higgins

Cheryl Higgins
Senior Vice President of Field Strategy

Kat Woodside

Kat Woodside
Chief Design Officer

Becky Jantzen

Becky Jantzen
Executive Fashion Director

this clothing
changes lives.

At the heart of cabi is our Stylists—entrepreneurs, confidence-builders, world-changers. From helping a woman change how she sees herself in the mirror to helping a woman in the developing world change the trajectory of her family and community, we're a community of women making a real difference for others.

And it all starts with the clothes.

The year was 2001, and the world of retail had women leaving the mall deflated by the anxiety and inefficiency of endless, isolated browsing. Clothing designer Carol Anderson began wondering if there was a way to better serve women by giving them the focus, help, and guidance they desired. She had a devoted following of women across the country and thought if she could just circumvent the store process by providing full, unedited collections directly to the women she designed for, shopping would forever be changed.

At the same time, management consultant Kimberly Inskeep had the realization that there was a growing need to help women fulfill their desires for a more flexible career amidst the growing demands of life. As Carol and Kimberly talked about how women needed both a better way to shop and a better way to work, an idea surfaced. Could these two needs be met by one solution? They asked 10 like-minded friends to brainstorm with them, and although they didn’t know it at the time, they were quietly transforming the retail industry through what became the cabi Fashion Experience.

By bringing a uniquely styled clothing line to a home setting, women received an opportunity to hear about the hottest trends and discover their true style in the company of close friends. Our trained cabi Stylists transform that looming question of “What do I wear?” into an occasion to enter one’s closet with a sense of boldness, confidence, and even fun. Our customers build functional wardrobes that are so completely "them" while supporting a woman as she builds a substantial career that lets her call her own shots.

During their early brainstorming sessions, there was one phrase Carol, Kimberly, and the 10 cabi Founders kept in front of them as a source of inspiration: “Affect lives through relationships.” This became cabi’s Creed. So much of retail is about just making another sale, and cabi set out to be much more than that. The opportunities to shop these days—whether online or at the mall—are endless, but the opportunity to form meaningful bonds between women is a unique part of the cabi Fashion Experience.

From 12 founding women to thousands of cabi Stylists today, it’s official: our women have changed the retail game. We’ve come together for a common purpose: developing a culture centered on women helping women—serving rather than selling, collaborating rather than competing, and transforming not transacting.

This transformative spirit has caused a ripple of goodness that extends so much further than one community. Cabi’s living legacy is not only the lives transformed in living rooms across the U.S., Canada, and the U.K., but also the women’s lives transformed around the world. Believing that true beauty is found when we live selflessly and give generously, The Heart of cabi Foundation is dedicated to serving and empowering women in need, providing entrepreneurial opportunities for women in developing countries in collaboration with Opportunity International.

From humble beginnings with a dozen visionaries to additional leadership joining the team to serve a vast network of inspired and empowered women, cabi’s story is a story of connection. Together is how we can help one another, whether that’s instilling a sense of exhilaration into the art of getting dressed or giving a woman the tools and confidence to start her own business. Our true style—whether in fashion or in life—is discovered when we’re connected.

what people are saying about us

What makes cabi an appealing brand to shop for, makes it an appealing brand to work for. Without fail, the Stylists’ ‘cabi stories’ speak to a desire for balance between career and family, work, and home.


[Cabi] has figured out how to make [direct] selling work in the hyper-competitive world of apparel.


Cabi and other direct selling brands are filling an important gap in the marketplace by catering to consumers who appreciate being able to touch products and try them on without the pressure to make a quick decision.

Global map graphic showing a woman's business in the USA empowering another woman's business in Africa Global map graphic showing a woman's business in the USA empowering another woman's business in Africa

our foundation

We are committed to empowering women entrepreneurs around the world. As each cabi Stylist starts her business, we fund a small business loan for a woman entrepreneur in a developing country, making them “Sister Entrepreneurs,” growing their businesses together.

LEARN MORE Global map graphic showing a woman's business in the USA empowering another woman's business in Africa

responsible sourcing

Helping women around the world thrive is at the heart of all that we do. This commitment extends not only to our Stylists and Home Office Team, but to women in every step of our sourcing process.

To guide our efforts, we have 12 values to inform responsible sourcing and manufacturing—cabi’s Vendor Code of Conduct.