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Wonder
An Origin Story—CELEBRATING cabi’s 20 YEARS

Kimberly Inskeep founders

The author of Charlotte’s Web, E. B. White, said, “Always be on the lookout for the presence of wonder.” We’ve had plenty of opportunity to do just that over these 20 years, simply because a small group of women decided they could “affect lives through relationships” with clothes! And, since that moment, thousands of women have shown up with clothes and a heart to serve.

Wonder is a beautiful thing. Yet, it is more like a fire than a furnace; fire needs attention, the interaction of oxygen, stoking, and fanning to bask in the glow.

We’ve paid constant attention to the wonder of relationship, explicit about what supporting one another means and addressing divisiveness, asking everyone to be proactively for one another and to put “we” before “me.” The result was (and is) a beautiful, active conflagration of trust, friendship, and even love—wonder.

I believe a business run on real relationships can weather it all…recessions, natural disasters, and even pandemics—and keeping the wonder of relationships ablaze will always make us ready “for such a time as this.”

As we celebrate 20 years, we’re enraptured by the wonder of it all. Wonder was the curiosity that first opened the door—for Carol, me, Syd, all the Co-Founders, and thousands of other women, wondering what goodness this business could hold for them and those they served. And at this inflection point, we hold fast to two types of wonder—both looking back in awe and looking forward with curiosity and excitement for what the next 20 years hold, inspired by our first.

If you find yourself intrigued by wonder but flooded with the fear of our times, take to heart these words from E. E. Cummings: “Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit.”

We hope as you encounter the wonder of cabi, relationships will broaden and deepen, and as a result, your life, like mine has, will be positively affected.

Kimberly Inskeep Signature
Kimberly Inskeep CEO & Co-Founder @kimberlyinskeep
OUR EXECUTIVE TEAM
kimberly Inskeep

Kimberly Inskeep
CEO & Co-Founder
@kimberlyinskeep

Syd Ryan

Syd Ryan
Chief Culture Officer
& Co-Founder

Katie Malone

Katie Malone
President
& Chief Marketing Officer @katiemalone_cabi

Cheryl Higgins

Cheryl Higgins
Senior Vice President of Field Strategy

OUR DESIGN TEAM
Kat Woodside

Kat Woodside
Chief Design Officer
@kat.woodside

Becky Jantzen

Becky Jantzen
Executive Fashion Director

NOT BUSINESS
AS USUAL.
this clothing
changes lives.

At the heart of cabi is our Stylists—entrepreneurs, confidence-builders, world-changers. From helping a woman change how she sees herself in the mirror to helping a woman in the developing world change the trajectory of her family and community, we’re a community of women making a real difference for others.

And it all starts with the clothes.

The year was 2001, and the world of retail had women leaving the mall deflated by the anxiety and inefficiency of endless, isolated browsing. Clothing designer Carol Anderson began wondering if there was a way to better serve women by giving them the focus, help, and guidance they desired. She had a devoted following of women across the country and thought if she could just circumvent the store process by providing full, unedited collections directly to the women she designed for, shopping would forever be changed.

At the same time, management consultant Kimberly Inskeep had the realization that there was a growing need to help women fulfill their desires for a more flexible career amidst the growing demands of life. As Carol and Kimberly talked about how women needed both a better way to shop and a better way to work, an idea surfaced. Could these two needs be met by one solution? They asked 10 like-minded friends to brainstorm with them, and although they didn’t know it at the time, they were quietly transforming the retail industry through what became the cabi Fashion Experience.

By bringing a uniquely styled clothing line to a home setting, women received an opportunity to hear about the hottest trends and discover their true style in the company of close friends. Our trained cabi Stylists transform that looming question of “What do I wear?” into an occasion to enter one’s closet with a sense of boldness, confidence, and even fun. Our customers build functional wardrobes that are so completely "them" while supporting a woman as she builds a substantial career that lets her call her own shots.

During their early brainstorming sessions, there was one phrase Carol, Kimberly, and the 10 cabi Founders kept in front of them as a source of inspiration: “Affect lives through relationships.” This became cabi’s Creed. So much of retail is about just making another sale, and cabi set out to be much more than that. The opportunities to shop these days—whether online or at the mall—are endless, but the opportunity to form meaningful bonds between women is a unique part of the cabi Fashion Experience.

From 12 founding women to thousands of cabi Stylists today, it’s official: our women have changed the retail game. We’ve come together for a common purpose: developing a culture centered on women helping women—serving rather than selling, collaborating rather than competing, and transforming not transacting.

This transformative spirit has caused a ripple of goodness that extends so much further than one community. Cabi’s living legacy is not only the lives transformed in living rooms across the U.S., Canada, and the U.K., but also the women’s lives transformed around the world. Believing that true beauty is found when we live selflessly and give generously, The Heart of cabi Foundation is dedicated to serving and empowering women in need, providing entrepreneurial opportunities for women in developing countries in collaboration with Opportunity International.

From humble beginnings with a dozen visionaries to additional leadership joining the team to serve a vast network of inspired and empowered women, cabi’s story is a story of connection. Together is how we can help one another, whether that’s instilling a sense of exhilaration into the art of getting dressed or giving a woman the tools and confidence to start her own business. Our true style—whether in fashion or in life—is discovered when we’re connected.

what people are saying about us

What makes cabi an appealing brand to shop for, makes it an appealing brand to work for. Without fail, the Stylists’ ‘cabi stories’ speak to a desire for balance between career and family, work, and home.

RACKED.COM

[Cabi] has figured out how to make [direct] selling work in the hyper-competitive world of apparel.

FORTUNE

Cabi and other direct selling brands are filling an important gap in the marketplace by catering to consumers who appreciate being able to touch products and try them on without the pressure to make a quick decision.

FAST COMPANY
Global map graphic showing a woman's business in the USA empowering another woman's business in Africa Global map graphic showing a woman's business in the USA empowering another woman's business in Africa

our foundation

We are committed to empowering women entrepreneurs around the world. As each cabi Stylist starts her business, we fund a small business loan for a woman entrepreneur in a developing country, making them “Sister Entrepreneurs,” growing their businesses together.

LEARN MORE Global map graphic showing a woman's business in the USA empowering another woman's business in Africa

OUR COMMITMENT TO
responsible sourcing

Helping women around the world thrive is at the heart of all that we do. This commitment extends not only to our Stylists and Home Office Team, but to women in every step of our sourcing process.

To guide our efforts, we have 12 values to inform responsible sourcing and manufacturing—cabi’s Vendor Code of Conduct.

READ OUR CODE OF CONDUCT