A company for women, by women

Cabi was created as a way for women to live the life they've always wanted. We are reinventing the way women shop and it has created thousands of opportunities for women to have an alternative career that is relevant, liberating, and profitable.


the origins of cabi We fundamentally believe women have not only a deep desire to connect in relationship, but a great gift for it. We’re relational connoisseurs. We have a unique way of connecting—of affecting lives. And we believe this drives not only our success in life, but also our fulfillment.

Cabi was created through the belief that when we’re in relationship with each other, we’re better—whether doing life together, simply helping each other explore our personal style, or building businesses alongside each other. And that’s precisely why cabi is a better way to shop and a better way to work. It was crafted to meet women in their sweet spot...defying the rules of traditional shopping and working.

And you’re invited—because we believe our true style is discovered when we’re connected.


our story

Helping women thrive is at the heart of everything we do. As our community of women has grown from 12 to thousands, we have grown in our ability to inspire, understand, and support each other.

The year was 2001, and the world of retail had women leaving the mall deflated by the anxiety and inefficiency of endless, isolated browsing. Clothing designer Carol Anderson began wondering if there was a way to better serve women by giving them the focus, help, and guidance they desired. She had a devoted following of women across the country, and thought if she could just circumvent the store process, by providing full, unedited collections directly to the women she designed for, shopping would forever be changed.

At the same time, management consultant Kimberly Inskeep had the realization that there was a growing need to help women fulfill their desires for a more flexible career amidst the growing demands of life. As Carol and Kimberly talked about how women needed both a better way to shop and a better way to work, an idea surfaced. Could these two needs be met by one solution? They asked ten like-minded friends to brainstorm with them and, although they didn’t know it at the time, they were quietly transforming the retail industry through what became The cabi Fashion Experience.

By bringing a uniquely styled clothing line to a home setting, women received an opportunity to hear about the hottest trends, and discover their true style in the company of close friends. Our trained cabi Stylists transform that looming question of “What do I wear?” into an occasion to enter one’s closet with a sense of boldness, confidence, and even fun. Our customers build functional wardrobes that are so completely “them,” while at the same time, supporting a woman as she builds a substantial career that lets her call her own shots.

During their early brainstorming sessions, there was one phrase Carol, Kimberly, and the ten cabi Founders kept in front of them as a source of inspiration: “…Affect lives through relationships.” This became cabi’s Creed. So much of retail is about just making another sale, and cabi set out to be much more than that. The opportunities to shop these days—whether online or at the mall—are endless, but the opportunity to form meaningful bonds between women is a unique part of The cabi Fashion Experience.

From 12 founding women to thousands of cabi Stylists today, it’s official: our women have changed the retail game. We’ve come together for a common purpose: developing a culture centered on women helping women—serving rather than selling, collaborating rather than competing, and transforming not transacting.

This transformative spirit has caused a ripple of goodness that extends so much further than one community. Cabi’s living legacy is not only the lives transformed in living rooms across the U.S., Canada, and the U.K., but also the women’s lives transformed around the world. Believing that true beauty is found when we live selflessly and give generously, The Heart of cabi Foundation is dedicated to serving and empowering women in need, providing entrepreneurial opportunities for women in developing countries in collaboration with Opportunity International.

From humble beginnings with a dozen visionaries, to additional leadership joining the team to serve a vast network of inspired and empowered women, cabi’s story is a story of connection. Together is how we can help one another, whether that’s instilling a sense of exhilaration into the art of getting dressed, or giving a woman the tools and confidence to start her own business. Our true style—whether in fashion or in life—is discovered when we’re connected.

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what people are saying about us

What makes cabi an appealing brand to shop for, makes it an appealing brand to work for. Without fail, the Stylists’ 'cabi stories' speak to a desire for balance between career and family, work, and home.

[Cabi] has figured out how to make [direct] selling work in the hyper-competitive world of apparel.

Cabi and other direct selling brands are filling an important gap in the marketplace by catering to consumers who appreciate being able to touch products and try them on without the pressure to make a quick decision.