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The BOUNDLESS Benefits
of Friendship

Kimberly Inskeep founders

When cabi was created 20 years ago, what began as a hunch that friendships matter has turned into a belief that friendships are the means to live the lives we were created to live. And so, we crafted our company to make friendships both how and why we do business through our creed of “affecting lives through relationships.” And as Stylists have taken time to really see and serve women through fashion, enduring friendships for thousands upon thousands of women have taken shape. Friendship matters, and for so many clients, Hostesses, and Stylists, cabi is where they find it.

In conversations I have with other business executives, I often hear them marvel at the longevity of our Stylist community and the loyalty of our Hostesses and clients. When asked for an explanation, I of course point to our business model and the consistent desire to refresh wardrobes, but the ingredient they never expect to top the list is friendship. A big reason our Stylists stay is because of the friendships they’ve built with the women they serve and their fellow Stylists.

We’ve recently had the joy of partnering with friendship expert Shasta Nelson who, in her book Friendships Don’t Just Happen, says “female friendships matter to our health and happiness almost more than anything” and that many studies show “friendship has an even greater effect on health than a spouse or family member.” The medical world confirms the dramatic impact friendship has on our mental health, our cardiovascular and immune systems, and even increasing our IQs.

So, building friendships is one of the most important skills for our health, happiness, and success, yet with women busy with work and family, shifts to digital “connection,” and the pandemic intensifying loneliness, we have a crisis of far too few friendships in our world.

Here at cabi, we create environments and opportunities for the friendships the world desperately needs to flourish—and that leads to boundless flourishing in all aspects of life. When we show up believing friendship matters, not only to our lives but to the lives of everyone we encounter, we show up differently. And what might feel like small-scale shifts on our part could end up helping to solve a major health crisis in our world, all while helping each of us fulfill the dreams we’re seeking. As we look toward the goodness of the next 20 years of cabi, we’re more committed than ever to finding ways to bring women together…in friendship.

Kimberly Inskeep Signature
Kimberly Inskeep CEO & Co-Founder @kimberlyinskeep

Read more from our CEO in our seasonal magazine, the Notion.

In the Notion by cabi issue 15, Kimberly explains why building friendships is one of the most important skills for our health, happiness, and success...so why aren’t we making it a more central part of our lives? Cabi offers an opportunity for the friendships the world desperately needs to flourish—and that leads to boundless flourishing in all aspects of life. When we show up believing friendship matters, not only to our lives but to the lives of everyone we encounter, we show up differently.

READ THE FULL ARTICLE
Notion Magazine
OUR EXECUTIVE TEAM
kimberly Inskeep

Kimberly Inskeep
CEO & Co-Founder
@kimberlyinskeep

Syd Ryan

Syd Ryan
Chief Culture Officer
& Co-Founder

Katie Malone

Katie Malone
President
& Chief Marketing Officer @katiemalone_cabi

Cheryl Higgins

Cheryl Higgins
Senior Vice President of Field Strategy

OUR DESIGN TEAM
Kat Woodside

Kat Woodside
Chief Design Officer
@kat.woodside

Becky Jantzen

Becky Jantzen
Executive Fashion Director

NOT BUSINESS
AS USUAL.
this clothing
changes lives.

At the heart of cabi is our Stylists—entrepreneurs, confidence-builders, world-changers. From helping a woman change how she sees herself in the mirror to helping a woman in the developing world change the trajectory of her family and community, we're a community of women making a real difference for others.

And it all starts with the clothes.

The year was 2001, and the world of retail had women leaving the mall deflated by the anxiety and inefficiency of endless, isolated browsing. Clothing designer Carol Anderson began wondering if there was a way to better serve women by giving them the focus, help, and guidance they desired. She had a devoted following of women across the country and thought if she could just circumvent the store process by providing full, unedited collections directly to the women she designed for, shopping would forever be changed.

At the same time, management consultant Kimberly Inskeep had the realization that there was a growing need to help women fulfill their desires for a more flexible career amidst the growing demands of life. As Carol and Kimberly talked about how women needed both a better way to shop and a better way to work, an idea surfaced. Could these two needs be met by one solution? They asked 10 like-minded friends to brainstorm with them, and although they didn’t know it at the time, they were quietly transforming the retail industry through what became the cabi Fashion Experience.

By bringing a uniquely styled clothing line to a home setting, women received an opportunity to hear about the hottest trends and discover their true style in the company of close friends. Our trained cabi Stylists transform that looming question of “What do I wear?” into an occasion to enter one’s closet with a sense of boldness, confidence, and even fun. Our customers build functional wardrobes that are so completely "them" while supporting a woman as she builds a substantial career that lets her call her own shots.

During their early brainstorming sessions, there was one phrase Carol, Kimberly, and the 10 cabi Founders kept in front of them as a source of inspiration: “Affect lives through relationships.” This became cabi’s Creed. So much of retail is about just making another sale, and cabi set out to be much more than that. The opportunities to shop these days—whether online or at the mall—are endless, but the opportunity to form meaningful bonds between women is a unique part of the cabi Fashion Experience.

From 12 founding women to thousands of cabi Stylists today, it’s official: our women have changed the retail game. We’ve come together for a common purpose: developing a culture centered on women helping women—serving rather than selling, collaborating rather than competing, and transforming not transacting.

This transformative spirit has caused a ripple of goodness that extends so much further than one community. Cabi’s living legacy is not only the lives transformed in living rooms across the U.S., Canada, and the U.K., but also the women’s lives transformed around the world. Believing that true beauty is found when we live selflessly and give generously, The Heart of cabi Foundation is dedicated to serving and empowering women in need, providing entrepreneurial opportunities for women in developing countries in collaboration with Opportunity International.

From humble beginnings with a dozen visionaries to additional leadership joining the team to serve a vast network of inspired and empowered women, cabi’s story is a story of connection. Together is how we can help one another, whether that’s instilling a sense of exhilaration into the art of getting dressed or giving a woman the tools and confidence to start her own business. Our true style—whether in fashion or in life—is discovered when we’re connected.

what people are saying about us

What makes cabi an appealing brand to shop for, makes it an appealing brand to work for. Without fail, the Stylists’ ‘cabi stories’ speak to a desire for balance between career and family, work, and home.

RACKED.COM

[Cabi] has figured out how to make [direct] selling work in the hyper-competitive world of apparel.

FORTUNE

Cabi and other direct selling brands are filling an important gap in the marketplace by catering to consumers who appreciate being able to touch products and try them on without the pressure to make a quick decision.

FAST COMPANY
Global map graphic showing a woman's business in the USA empowering another woman's business in Africa Global map graphic showing a woman's business in the USA empowering another woman's business in Africa

our foundation

We are committed to empowering women entrepreneurs around the world. As each cabi Stylist starts her business, we fund a small business loan for a woman entrepreneur in a developing country, making them “Sister Entrepreneurs,” growing their businesses together.

LEARN MORE Global map graphic showing a woman's business in the USA empowering another woman's business in Africa

OUR COMMITMENT TO
responsible sourcing

Helping women around the world thrive is at the heart of all that we do. This commitment extends not only to our Stylists and Home Office Team, but to women in every step of our sourcing process.

To guide our efforts, we have 12 values to inform responsible sourcing and manufacturing—cabi’s Vendor Code of Conduct.

READ OUR CODE OF CONDUCT