Cabi officially launched in the United Kingdom this May on Baker Street in Marylebone, London. On Thursday, May 9, we hosted the Influencer Launch Event where we invited nearly 40 U.K.-based influencers to join us at our exclusive Pop-Up Shop. They met members of our Executive Team as well as some of our U.K.-based Stylists. Everyone was dressed in their favorite cabi Spring ’19 items—we just couldn’t get enough of it! They enjoyed a three-course meal on a table that was just as dressed up as they were.
At dinner, Kat Woodside, our Chief Design Officer, led a design presentation and fashion show, featuring some of the top looks from our Spring Collection. Katie Malone, our Chief Marketing Officer, then told the story of how cabi came to be the beautiful company it is today, founded by women for women. After all was said and done, everyone was free to mingle and take some chic pictures in front of our decked out floral step-and-repeat.
The two days that followed were dedicated to creating a public Pop-Up Shop for visitors to have private styling sessions with our Stylists…what a dream! Anyone who stopped in was able to meet our Executives in the lounge area while Ali Hansen, an amazingly talented fashion illustrator, drew up live sketches of what the women tried on. What more could a girl ask for?
What a weekend! This trip to London was certainly one to remember. Chock-full of friends, fashion, and enthusiasm, it far exceeded our expectations. We have a feeling we’ll be back…we just loved it so much.